Jim Dewitt
Jim DeWitt spent a lifetime putting the speed and color of sailboat racing on canvas, earning the admiration of America’s Cup champions and maritime museum directors alike. Wicked Code built the online gallery and shop that keeps his work in front of the people who love it. We chose Squarespace so the people who care for his legacy can manage the art and the orders themselves, with no technical background required.
Jim Dewitt — desktop
Jim Dewitt — detailWhat we built
Jim DeWitt was a marine artist whose paintings of sailing and sailboat racing were praised by champions of the sport for their vitality and their understanding of racing at the highest level. His range went well beyond the water, with figurative pieces, animals, landscapes and florals. Since his passing, the website has become the home of his legacy, the place where his work can still be seen, remembered and collected.
The people who look after Jim’s work know his art, not web software. They needed to manage the collection, mark pieces as sold, process orders and update information on their own, without calling a developer each time. The site also had to honor paintings whose whole appeal is color and motion, and present a life’s work with the care it deserves.
We chose the platform to fit the people. Instead of a custom build, we recommended Squarespace, which gave the gallery’s keepers a simple visual editor and built-in commerce they could learn quickly and run with confidence. Our job was to shape it into a gallery worthy of the work, then hand over the keys.
The design keeps the paintings front and center. The shop is organized by subject, so a sailor looking for an America’s Cup scene and a collector browsing florals each find their way quickly. Shopping cart and checkout are built in, with clear ordering, shipping and returns information, and buyers can arrange local pickup or a private viewing by appointment.
Beyond the shop, an About page tells Jim’s story, and tributes from leading names in sailing speak to his standing in the sport. A featured section celebrates the large-scale El Toro mural in Richmond, California, a recreation of his work that now greets the community he was part of, shown with a timelapse of its creation. A contact form and social links keep the gallery within easy reach.
"You did a fantastic job with this site. We are so lucky you chose to work with us. Jim’s art is, indeed, amazing, and you have provided an online venue that supports and enhances his work beautifully. Thank you so much." ~ Sallie Dewitt
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